- 目錄
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第1篇管理渠道經理崗位職責 第2篇管理渠道經理崗位職責任職要求
第1篇 管理渠道經理崗位職責
職責描述:
1、負責信用卡第三方推廣平臺的開發(fā)及管理:
(1)負責信用卡第三方推廣平臺的投放管理,監(jiān)察全流程數據,并對此進行優(yōu)化;
(2)協(xié)同外部及內部,提升轉化比例,促進發(fā)卡;
2、熟悉信息流、競價類廣告優(yōu)化機制,針對業(yè)務目標能夠樹立完整優(yōu)化方向與目標;
3、協(xié)同產品部門,制定廣告創(chuàng)意,優(yōu)化廣告素材,對投放效果進行數據跟蹤及效果分析,提升投放效果;
4、分析市場情況,對同業(yè)模式、數據及動態(tài)進行監(jiān)控,提出優(yōu)化策略。
任職要求:
1、本科及以上 ,專業(yè)不限,3年以上互聯網廣告產品運營、投放優(yōu)化相關工作經驗;
2、較強的數據及業(yè)務分析能力,善于通過數據分析挖掘問題,并制定相應的運營策略;
3、出色的溝通協(xié)作和項目管理能力,具備解決負責問題的能力
4、有團隊意識,工作積極主動,責任感強,能夠有效推動項目完成。
第2篇 管理渠道經理崗位職責任職要求
職責描述:
1. account for top-line target and in-store execution kpis of the territory distributor
? establish the mdlz way of distributor management: business plan & review， kpi management，(right store & psa)， system operation， order to cash management， ts management and inventory management
? align distributor business plan(dbp) with td on regular basis & action plan to ensure the sustainable & profitable growth for both mdlz and td
? set clear monthly business target for distribution and align on execution plan
? conduct monthly business review with td gm and dom to review the achievement against the target and find out the opportunity in channel
2. closely cooperate with dom to ensure the kpi achievement on td scorecard
? cooperate with dom to establish a strong td functional team， including sales， finance， customer service， logistics， system and human resources
? conduct the regular assessment on distributor’s capability based on the scorecard developed by mdlz
? develop detailed action plan to improve distributor’s capability (sop deployment)
? coach dom to manage td sales force in mdlz way
3. enhance td operation capability by executing td operation manual
? provide coaching and training to td sales force to ensure good quality understanding and execution in accordance with td operation manual
? assess td capability regularly according to the scorecard and design customized development plan
? build capability & transfer knowledge to the distributor sales team and organization (system (dms/sif) operation， sop deployment， in-store execution， route plan， finance， hr and etc.)
4. maintain good relationship with top retailers to drive sales target achievement
? conduct business review with important stores based on the detailed analysis， such as post data， inventory data.
? coordinate with internal teams to resolve the daily operation issues and provide best in class service to customer
? negotiate with independent store on some in store activities according to the standard guideline， such as new product listing， promotion plan， display， etc.
? lead sales rep. team to carry out the contract items which confirmed by ka team
5. delivery of first class in store execution
? train & coach mdlz sales team to ensure the standard & qualified execution
? regular store visit to monitor the execution quality
6. effective internal communication
? keep good communication with regional cp&a team ，ka team or distributor sales team if needed to ensure the good understanding of company policy and execution quality
? collect market information and feedback to relevant team timely
7. mondelez sales force team management and capability improvement
? set clear business target for each team members and closely tracking the achievement timely and keep continuous review to improve the efficiency
? provide in-store coaching according to the companywide guideline
? complete the performance management cycle with high quality according to the guideline from companywide
? discuss with team members on their development plan and provide closely coaching
任職要求:
education degree: college graduate or above
experience:
? 6~8 working experiences， at least 5yrs in fmcg industry.
? at least 3 yrs experience in team management and distributor management
? solid experience in ka and traditional trade management
? good communication skills and people agility
? skilled user of office software(outlook，word，excel，ppt)
管理渠道經理崗位
